Inactive Contacts and The “Last Chance” Email
Bring your inactive stakeholders back into the fold. Every effort has them. It doesn’t matter if you’re a multinational NGO
Advocacy is more than just the number of letters, phone calls, and tweets your effort can generate — it’s about the people and community behind that messaging.
Diving in further, effective advocacy is more than just grassroots messaging; instead, it’s a combination of factors that help move legislation one way or another. As Schoolhouse Rock taught us, no bill has the exact same path to passage, even if it’s been labeled a “sure thing.”
The most successful advocacy efforts are more like alchemy, finding the right balance of grassroots, grasstops and key contact relationships, and lobbying.
In this case, we’re here to get to the bottom of grasstops.
To put it simply, a grasstop advocate is a key stakeholder who has the power to affect the decision making process. That might be a trustee at a university who has a standing lunch with a Senator’s husband, a store owner who knows the chief of staff at a state representative’s office, or an advocate who has gone above and beyond to show their commitment to the cause. All three are useful to your advocacy effort in different ways.
Recently, we overhauled how we help organizations capture and track grasstops relationships. Specifically, among other functionality, it’s now even easier to:
The beauty of SparkInfluence is that all of your grasstop data lives side-by-side with your advocacy activities, creating one larger understanding of your stakeholders and how you can and should mobilize them when the time is right.
No effort should keep their relationships in a spreadsheet, or, worse, risk losing them because an elected official is no longer in Congress. As the saying goes, if you can’t measure it, you can’t improve it. It’s with that in mind that we create the most in-depth key contact reporting in the industry.
To put it simply, a grasstop advocate is a key stakeholder who has the power to affect the decision making process. That might be a trustee at a university who has a standing lunch with a Senator’s husband, a store owner who knows the chief of staff at a state representative’s office, or an advocate who has gone above and beyond to show their commitment to the cause. All three are useful to your advocacy effort in different ways.
Bring your inactive stakeholders back into the fold. Every effort has them. It doesn’t matter if you’re a multinational NGO
First impressions are key. Are you making the most of the opportunity? Whether it’s a new advocate taking action, or
Email is Dead, Long Live Email You’ve more than likely heard the refrain “Email is Dead.” Much to the chagrin
SparkInfluence helps the most successful government affairs and public relations teams better educate, engage and empower their networks to act.
